This Privacy Policy explains how Laird Ventures LLC ("we," "us," or "our") collects, uses, shares, and protects your information. It applies to our websites, our advertising programs and lead forms (including forms published under our consumer brand Veterans Choice Benefits, a service of Laird Ventures LLC), and our communications with you.
Veterans Choice Benefits is a private marketing brand of Laird Ventures LLC. It is not affiliated with, endorsed by, or connected to the U.S. Department of Veterans Affairs (VA) or any other government agency. The life insurance products we discuss are offered by private, licensed insurance carriers.
When you respond to one of our advertisements or complete one of our forms (for example, a life insurance information request on Facebook or Instagram), we collect the information you provide, which may include:
We also collect standard technical information when you visit our websites, such as device type and pages viewed.
If you provide your phone number and agree to be contacted, you consent to receive calls and text messages about your inquiry from Veterans Choice Benefits, a service of Laird Ventures LLC, and its licensed agents, including messages sent using automated technology. Consent is not a condition of any purchase. Message frequency varies; message and data rates may apply. Reply STOP at any time to opt out of texts, or HELP for help. You may also request that we stop calling you at any time.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with service providers acting on our behalf (such as our text messaging platform) solely to deliver the messages you requested.
We do not sell your personal information to unaffiliated third parties. We share it only with:
We advertise on platforms such as Meta (Facebook and Instagram). To measure whether our advertising works and to improve it, we may share limited information with these platforms, such as hashed (encoded) contact details and the fact that an inquiry or purchase occurred. These platforms process that information under their own privacy policies.
Our websites and advertising may use cookies, pixels (such as the Meta Pixel), and similar technologies to understand how visitors use our pages and to measure advertising performance. You can control cookies through your browser settings; our sites remain usable with cookies disabled.
We retain your information for as long as needed to serve your request and to meet legal and regulatory record-keeping requirements that apply to insurance business. We use commercially reasonable safeguards, including encrypted connections and access controls, to protect your information.
Several states, including California, Colorado, Connecticut, Florida, Texas, Utah, and Virginia, grant residents specific rights over their personal information. Regardless of which state you live in, we extend these rights to all U.S. residents:
To exercise any of these rights, contact us using the details below. We may need to verify your identity before completing a request.
You may request deletion of your personal information at any time. Email jrlaird.life@gmail.com with the subject line "Data Deletion Request" and include the name and phone number you submitted. We will confirm and process your request within 30 days, except for records we are legally required to keep (such as insurance transaction records), which we will delete when the retention requirement ends.
Our services are intended for adults. We do not knowingly collect information from anyone under 18.
If we update this policy, we will post the new version on this page with a new effective date.
Laird Ventures LLC
Email: jrlaird.life@gmail.com